Now years later, she is doing her part to make drugstore cosmetics less horrific. Kim Chi went on to earn a booking for her first ever drag show that same night. “I was 25 years old and did my first beat with drugstore makeup (the horror),” she writes on the brand’s website. ![]() Kim Chi has also partnered with The Trevor Project, donating 2% of sales with a $25,000 minimum.Ī post shared by KimChi Chic Beauty describing what inspired her to start her own beauty line, Kim Chi recalls her first time doing drag on Halloween. The brand has since grown to foster collaborations with other drag queen makeup owners like Trixie Mattel. Kim Chi first launched her cruelty-free beauty line in 2019, working with Toni Ko, founder of LA-based NYX Cosmetics. Thank you so much to everyone who believes in and loves our brand!!! It truly means a lot! Didn’t ever think you’d see a POC queer brand at CVS did ya!”Ĭrying tears of joy because beauty is now in select CVS stores and I couldn’t possibly imagine we’d grow this big □ Thank you so much to everyone who believes in and loves our brand!!! It truly means a lot! Didn’t think you’d ever see a poc queer brand at CVS did ya! ![]() The RPDR Season 8 runner-up shared the news on Twitter: “Crying tears of joy because KimChi Chic Beauty is now in select CVS stores and I couldn’t possibly imagine we’d grow this big. ![]() The inclusion of a drag queen-owned makeup brand by a mainstream cosmetics retailer is history in the making. Drag artist and entrepreneur Kim Chi has just launched her cosmetics line, “ KimChi Chic Beauty ,” in CVS stores.
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